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inVision May

As expected, February auto sales are expected to close about 3% lower, year over year, but still up from January’s numbers, due in part to a decrease in incentive spending in trucks and SUVs. That spending is expected to increase in the months ahead, as manufacturers...

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Forward, MARCH!

As expected, February auto sales are expected to close about 3% lower, year over year, but still up from January’s numbers, due in part to a decrease in incentive spending in trucks and SUVs. That spending is expected to increase in the months ahead, as manufacturers...

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No Rest For The Weary

As expected, January sales sputtered a bit from December’s pace, as Factory incentives cooled and aging inventory thinned. Still, year-over-year, most dealers held their own with some even posting modest gains in areas not affected by winter storms. We don’t...

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Stuff Your Stocking With BIG Holiday Sales!

October's surprising sales momentum carried into the first three weeks of November, and shows no sign of slowing fast. While slightly off last year's pace, October sales notched the auto industry's second highest selling-rate of the year, fueled by aggressive...

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“No Excuses” November

Coming off generally flat sales in September and with October trending down 4% Nationally, we expect the year to end strong. With aging vehicle inventory near 75 days, and levels at their highest since 2009, Factory incentives will remain aggressive as we enter...

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It’s SELL-tember!

Following two consecutive months of stagnant SAAR, the automotive market is poised for a robust rebound in September. Pent-up buyer demand and mounting lease expirations—coupled with more attractive factory incentives should make for a strong launch into Q3. From...

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Creating An Effective Script For TV Retail Commercials

You have a great product to sell and fantastic ideas about how to showcase it with video. You’ve written your storyboard, and, thinking a picture says a thousand words, you’re not that worried about the script. You just need to come up with 30-60 seconds or less to...

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Video For The Modern Retailer

Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal platform to reach potential customers, showcase their products and give their dealerships an identity. And while all are not...

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Building The Perfect TV Commercial

In this Two Part Series, Vision Media explores the basics of “Building the Perfect Television Commercial” for your business. While every advertising situation is unique, we found these common elements to be integral components of any successful electronic media...

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