In this Two Part Series, Vision Media explores the basics of “Building the Perfect Television Commercial” for your business. While every advertising situation is unique, we found these common elements to be integral components of any successful electronic media campaign, whether you’re selling sport coats or sports cars. Part One focuses on something we call “creative strategy.”...

It seems sensible. If you can produce in HD, you should produce in HD. But entering the world of high-definition television production presents its own unique challenges. Some things to consider: First, the availability of source material. Though some auto makers and corporate marketing departments are beginning to make their video materials available in HD formats, most are still limited to standard...