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Date:
3 June 2014
Posted in:
Learning Center
By:
admin
You have a great product to sell and fantastic ideas about how to showcase it with video. You’ve written your storyboard, and, thinking a picture says a thousand words, you’re not that worried about the script. You just need to come up with 30-60 seconds or less to match the video, right? Not necessarily. Think about your TV viewing habits for a minute. Are you actually watching the commercials?...
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Video for the Modern Retailer
Date:
13 November 2013
Posted in:
Learning Center
By:
admin
Since its advent, video has been the mainstay of advertising for modern car dealers. Through television, video gives dealers a unique, personal platform to reach potential customers, showcase their products and give their dealerships an identity. And while all are not “Oscar-worthy”, perhaps no other medium provides the immediate gratification of a well-placed television commercial. Still, with...
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Building the Perfect TV Commercial (Part 1)
Date:
22 August 2012
Posted in:
Learning Center
By:
admin
In this Two Part Series, Vision Media explores the basics of “Building the Perfect Television Commercial” for your business. While every advertising situation is unique, we found these common elements to be integral components of any successful electronic media campaign, whether you’re selling sport coats or sports cars. Part One focuses on something we call “creative strategy.”...
HD or Not HD?
Date:
8 May 2012
Posted in:
Learning Center
By:
admin
It seems sensible. If you can produce in HD, you should produce in HD. But entering the world of high-definition television production presents its own unique challenges. Some things to consider: First, the availability of source material. Though some auto makers and corporate marketing departments are beginning to make their video materials available in HD formats, most are still limited to standard...
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