As expected, February auto sales are expected to close about 3% lower, year over year, but still up from January’s numbers, due in part to a decrease in incentive spending in trucks and SUVs. That spending is expected to increase in the months ahead, as manufacturers feel the pressure from lost sales.
While not a cake-walk, March has generally held up—and in some cases, even eclipsed January and February SAAR over the past five years. As a five-weekend “thrust” month, this is no time to let off the gas! Vision Media has a solid arsenal of events to help you “spring into big sales” during March!