As expected, January sales sputtered a bit from December’s pace, as Factory incentives cooled and aging inventory thinned. Still, year-over-year, most dealers held their own with some even posting modest gains in areas not affected by winter storms.
We don’t anticipate any significant movement in SAAR in February. The only caveat would be an unforeseen sell off in the red-hot stock market, as auto sales historically mirror equities. Barring that (or another onslaught from Mother Nature), the industry is poised to enjoy another month of decent numbers, despite losing three selling days.
For your marketing message this month, take advantage of the natural opportunities provided by the calendar. The shorter month, along with Presidents’ Day and Valentine’s Day give us plenty to hang our hats on.
Vision Media has the cross-platform creative strategies you need to stand out from the crowd!
February Sales Themes
“Shortest Month Sell-Down”
February has only 28 days – but you’ve still got to do a full month’s worth of business! This event has the energy and urgency you need to do just that!
“Presidents’ Sale”
Whether it’s the actual Holiday Weekend or all month long, this sale has been a staple of retail advertising since the beginning of time. With good reason – it works!
“Tax Time”
Early Tax Refunds will hit customers by mid-month, so make your appeal to those potential buyers early by showing them ways to stretch their refund dollars.
“True Love Sales Event” / “More To Love”
Here’s an event your customers are sure to love! A feel-good theme that’s perfect for your February ad calendar.
